Jorge Tatto
Jorge has led the partnership team at T1, a full-stack sponsorship agency, since 2021. With a background in financial modeling, he has been able to excel in the sponsorship space as a measurement and valuation expert. Having worked with some of the largest properties and brands in North America, such as the NHL, NFL, MLS, RBC, Target, Esso, OLG, TikTok, and more. Jorge has played a key role in building custom measurement models and tools for his clients. T1 has partnered with The Ancillary Agency to provide clients with a robust offering around sponsorship valuation and measurement services.